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Date of Award

12-1994

Document Type

Thesis - Open Access

Degree Name

Master of Business Administration

Department

Graduate Studies

Committee Chair

Prof Boris Trnavskis, PhD

Committee Member

Prof. Oliver Heil, PhD

Committee Member

Hans Indlekofer

Abstract

The purpose of this thesis is to evaluate and compare the Boeing B737 QC to the Airbus A320/321 QC aircraft, and to determine their relative market within a sample airline. The technical design of the two Airbus aircraft in a mixed QC operation were considered with respect to the requirements of a particular airline. Direct operating costs and payload range data for all three aircraft were calculated.

To evaluate the competitiveness of the A320/321 QC under actual conditions, a linear programming fleet planning model was developed that considers more than the direct operating costs of a particular aircraft. The cost components included were direct operating costs, costs of insufficient capacity, additional costs of daytime operation, capital costs of the conversion, costs of positioning flights at low load factors, conversion station costs, costs of ferry flights, and costs of idle aircraft.

The model was then applied to an actual network and potential new routes. The results are presented and analyzed. The outcome is considered the potential market for A320/321 QC aircraft within the hypothetical airline used in the study.

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