Abstract Title

San Diego County Regional Airport Authority: Strategic Analysis and Recommendations

Authors' Class Standing

Eric Harmatz, Senior Joseph Ancona, Senior Joshua Begin, Senior Rogelio Soto, Senior

Lead Presenter's Name

Eric Harmatz

Faculty Mentor Name

Dr. Janet Tinoco

Abstract

This project entails an in-depth analysis and inventory of the current strategic issues facing the San Diego County Regional Airport Authority (SDCRAA), the owner/operator of the nation’s 28th largest airport, serving 8.6 million passengers in 2012. Analytical frameworks used include Porter’s Five Forces, SWOT/TOWS, as well as an analysis of various standard Airport Benchmarking metrics. As a landlocked facility on 661 acres, the airport faces a disadvantage compared to its peers of comparable size in available space to expand capacity to meet future demand. Due to the site’s geographic location – in the middle of the downtown area in the nation’s 18th largest metropolitan area, the airport faces various political, economic, social, technological, and environmental issues that need to be addressed for long term sustainability. This analysis provides recommendations based off of identifiable future travel trends to ensure SDCRAA’s long term success in meeting the transportation needs of the region.

Location

Center for Faith & Spirituality

Start Date

9-4-2014 1:00 PM

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Apr 9th, 1:00 PM

San Diego County Regional Airport Authority: Strategic Analysis and Recommendations

Center for Faith & Spirituality

This project entails an in-depth analysis and inventory of the current strategic issues facing the San Diego County Regional Airport Authority (SDCRAA), the owner/operator of the nation’s 28th largest airport, serving 8.6 million passengers in 2012. Analytical frameworks used include Porter’s Five Forces, SWOT/TOWS, as well as an analysis of various standard Airport Benchmarking metrics. As a landlocked facility on 661 acres, the airport faces a disadvantage compared to its peers of comparable size in available space to expand capacity to meet future demand. Due to the site’s geographic location – in the middle of the downtown area in the nation’s 18th largest metropolitan area, the airport faces various political, economic, social, technological, and environmental issues that need to be addressed for long term sustainability. This analysis provides recommendations based off of identifiable future travel trends to ensure SDCRAA’s long term success in meeting the transportation needs of the region.