San Diego County Regional Airport Authority: Strategic Analysis and Recommendations
Authors' Class Standing
Eric Harmatz, Senior Joseph Ancona, Senior Joshua Begin, Senior Rogelio Soto, Senior
Lead Presenter's Name
Eric Harmatz
Faculty Mentor Name
Dr. Janet Tinoco
Abstract
This project entails an in-depth analysis and inventory of the current strategic issues facing the San Diego County Regional Airport Authority (SDCRAA), the owner/operator of the nation’s 28th largest airport, serving 8.6 million passengers in 2012. Analytical frameworks used include Porter’s Five Forces, SWOT/TOWS, as well as an analysis of various standard Airport Benchmarking metrics. As a landlocked facility on 661 acres, the airport faces a disadvantage compared to its peers of comparable size in available space to expand capacity to meet future demand. Due to the site’s geographic location – in the middle of the downtown area in the nation’s 18th largest metropolitan area, the airport faces various political, economic, social, technological, and environmental issues that need to be addressed for long term sustainability. This analysis provides recommendations based off of identifiable future travel trends to ensure SDCRAA’s long term success in meeting the transportation needs of the region.
Location
Center for Faith & Spirituality
Start Date
9-4-2014 1:00 PM
San Diego County Regional Airport Authority: Strategic Analysis and Recommendations
Center for Faith & Spirituality
This project entails an in-depth analysis and inventory of the current strategic issues facing the San Diego County Regional Airport Authority (SDCRAA), the owner/operator of the nation’s 28th largest airport, serving 8.6 million passengers in 2012. Analytical frameworks used include Porter’s Five Forces, SWOT/TOWS, as well as an analysis of various standard Airport Benchmarking metrics. As a landlocked facility on 661 acres, the airport faces a disadvantage compared to its peers of comparable size in available space to expand capacity to meet future demand. Due to the site’s geographic location – in the middle of the downtown area in the nation’s 18th largest metropolitan area, the airport faces various political, economic, social, technological, and environmental issues that need to be addressed for long term sustainability. This analysis provides recommendations based off of identifiable future travel trends to ensure SDCRAA’s long term success in meeting the transportation needs of the region.