group

Authors' Class Standing

Richard Simonson, Senior Tyler Wolowicz, Senior

Lead Presenter's Name

Tyler Wolowicz

Faculty Mentor Name

Shawn Doherty

Abstract

Blind box toys, which have been a popular attraction for decades, are toys that are randomly packed in boxes. Originally created in Japan, blind box toys have turned into a major success in the United States. However, despite their popularity, there is no understanding of what makes blind box toys enjoyable nor is there any research as to what sets them apart from opening toys in which the user is aware of what is inside. To study this phenomenon, a series of experiments will be conducted to identify the key properties of what makes blind box toys attractive. 20 participants will be surveyed and interviewed to gain insight on their thoughts as they open the blind box toys. Five blind box styles with three boxes from each style will be used in the experiments. We will use two experiments to investigate what makes blind box toys appealing to users. The first experiment will investigate if the order that the blind box toys are opened affects the overall appeal of opening the boxes. The next experiment will identify if the graphic design of the blind box toys affects the appeal of the box as well as its contents to the participants. Results of these two experiments will show what elements of blind box toys makes purchasing and opening appealing.

Did this research project receive funding support (Spark or Ignite Grants) from the Office of Undergraduate Research?

No

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What Factors Make Blind-Box Toys Appealing to Purchase

Blind box toys, which have been a popular attraction for decades, are toys that are randomly packed in boxes. Originally created in Japan, blind box toys have turned into a major success in the United States. However, despite their popularity, there is no understanding of what makes blind box toys enjoyable nor is there any research as to what sets them apart from opening toys in which the user is aware of what is inside. To study this phenomenon, a series of experiments will be conducted to identify the key properties of what makes blind box toys attractive. 20 participants will be surveyed and interviewed to gain insight on their thoughts as they open the blind box toys. Five blind box styles with three boxes from each style will be used in the experiments. We will use two experiments to investigate what makes blind box toys appealing to users. The first experiment will investigate if the order that the blind box toys are opened affects the overall appeal of opening the boxes. The next experiment will identify if the graphic design of the blind box toys affects the appeal of the box as well as its contents to the participants. Results of these two experiments will show what elements of blind box toys makes purchasing and opening appealing.

 

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