Out-of-box experience (OOBE) is a method that assesses the first impression of a product and includes the time from when a product is first purchased to unboxing, to setup and usage. A positive OOBE can be facilitated with logical instructions for the end user with the goal of creating a product that is easy to use. Negative first experiences can lead to user frustration and never wanting to use the product again. This study will report on the OOBE of the LEGO® Hidden Side Universe. This LEGO® set is unique because of the augmented reality (AR) game associated with it. AR is a technology that shows digital information over the user’s physical environment to enhance the user’s experience using a device like a smartphone. The interactive game lets users fight off virtual ghosts while interacting with the physical set of LEGOS. This project will discuss the overall experience of unpacking, setting up/configuring, and first use of this LEGO® AR application and suggest improvements in order to further improve this experience.