Faculty Mentor Name

Brent D Bowen, Timothy B. Holt, Jacqueline R. Luedtke, David A. Ehrensperger

Format Preference

Poster

Abstract

The research was conducted on the continuous advancements of the Airline Quality Rating (AQR) developed by Dr. Brent Bowen, and the benefactor of research from a student perspective. The general case study focus of this research is the AQR as it relates to the utilization of social media platforms, and thus having the ability to reach out to a broader worldwide presence. Media metrics consisting of social network platforms, and news releases, to assist in broadening the viewership and utilization of research in meeting individuals needs in gaining qualitative and quantified information about the AQR. The AQR research initiative has resulted in the student researcher’s professional growth through the utilization of applied research methods. Additionally, writing towards a potential audience, enhanced the student’s communication skills, as did presentations to members of the conferences attended.

Location

AC1-ATRIUM

Start Date

3-31-2017 11:00 AM

End Date

3-31-2017 3:00 PM

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Mar 31st, 11:00 AM Mar 31st, 3:00 PM

A Student's Perspective on the Utilization of Social Media for Scholarly Research

AC1-ATRIUM

The research was conducted on the continuous advancements of the Airline Quality Rating (AQR) developed by Dr. Brent Bowen, and the benefactor of research from a student perspective. The general case study focus of this research is the AQR as it relates to the utilization of social media platforms, and thus having the ability to reach out to a broader worldwide presence. Media metrics consisting of social network platforms, and news releases, to assist in broadening the viewership and utilization of research in meeting individuals needs in gaining qualitative and quantified information about the AQR. The AQR research initiative has resulted in the student researcher’s professional growth through the utilization of applied research methods. Additionally, writing towards a potential audience, enhanced the student’s communication skills, as did presentations to members of the conferences attended.