Submitting Campus

Worldwide

Department

Department of Business Administration

Document Type

Article

Publication/Presentation Date

1990

Abstract/Description

This paper focuses on the Tylenol poisonings and the actions J & J employed to recover from this existence-threatening situation. The paper reviews the 1982 case in which Johnson & Johnson literally rewrote the book on crisis management in handling unexpected, catastrophic consumer issues. It demonstrated a high degree of integrity and moral responsibility in its handling of the poisonings. CEO Burke demonstrated decisive leadership at a time when the company needed it the most.

Publication Title

Essays in Economic and Business History

Publisher

Central Michigan University

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