Submitting Campus

Prescott

Department

Department of Mathematics

Document Type

Conference Proceeding

Publication/Presentation Date

9-2016

Abstract/Description

In this paper we present a detailed analysis of the design and implementation of an educational game targeting young women entrepreneurs by a predominantly male team. During the process, we arrived at assumptions based on intrinsic and extrinsic influences that effected the design of the game. After creating a prototype, the game was provided to the target audience during a usability test. Our observations reveal that even after following a rigorous and agile development model that included stakeholders at several time frames, we were not successful in delivering the desired experience to our target audience. We conclude by presenting a strategy for changing the agile development model to be inclusive of the target audience.

Location

Brisbane, Australia

Number of Pages

12

Additional Information

Dr. Amresh was not affiliated with Embry-Riddle Aeronautical University at the time this paper was published.

Share

COinS