Document Type
Article
Publication/Presentation Date
Winter 2011
Abstract/Description
While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It is clear that loyalty dimensions, repurchase/repurchase intent, and satisfaction are linked and influence each other.
Publication Title
Review of Business
Publisher
St. John's University, College of Business Administration
City
New York
Scholarly Commons Citation
Curtis, T., Abratt, R., Dion, P., & Rhoades, D. L. (2011). Customer Satisfaction, Loyalty and Repurchase: Some Evidence from Apparel Consumers. Review of Business, 32(1). Retrieved from https://commons.erau.edu/db-management/20
