Dr. Stephen Rice is a Professor of Aviation Human Factors at Embry-Riddle Aeronautical University. He received his PhD in Aviation Human Factors at the University of Illinois Urbana-Champaign. He has published over 100 journal articles and presented in over 150 international conferences. His main research focus is the interaction between technology, industry and society--with an emphasis on consumer acceptance of new products. He also writes for Forbes Online and The Conversation.