If airlines could have a better understanding of how to induce sustainable behavior in their customers, they can use these methods when building sustainable initiatives such as voluntary carbon offsetting programs. The purpose of the study was to determine if education on the consequences of climate change affects how consumers behave related to their interaction with carbon offsetting programs. Regional Scenarios were introduced with a natural disaster comparable to the region under review. A multistage sampling technique was utilized in this study. Firstly, using a cluster sample, groups were used rather than individual units of the target population. The results indicate that education significantly influences behavior compared to behavior before education. Based on the results of this study, we recommend that airlines modify their sustainability initiatives by educating the consumer on the purpose behind the initiative before asking for participation.
Collegiate Aviation Review International
University Aviation Association
Scholarly Commons Citation
DeMattio, D. & Halawi, L. (2022). How education on climate change affects consumers 'willingness to participate in carbon offsetting programs? Collegiate Aviation Review International, 40(2),1-18. Retrieved from http://ojs.library.okstate.edu/osu/index.php/CARI/article/view/8664/8407