Submitting Campus

Worldwide

Document Type

Article

Publication/Presentation Date

1-23-2025

Abstract/Description

The transportation industry has been criticized for its hefty environmental footprint, questionable social practices, and lack of transparency regarding governance. Thus, more companies have begun including Environmental, Social, and Governance (ESG) issues in their strategies. Research has shown that effectively integrating ESG into business models can improve financial performance by tackling environmental, social, and governance challenges. This sustainable progress can be quantified by considering the extent to which the products or services produced by the firm’s harm or benefit social welfare. The current research paper examines ESG and financial performance over time in the Transportation Industry by comparing data from Asia Pacific (APAC), Europe (EUR), Latin American and Caribbean (LATAM), and North America (NAM) regions. The research study employed a longitudinal methodology, collecting data points on the transportation industry from the first quarter of 2016 through the fourth quarter of 2019. The findings demonstrate that managers should allocate greater resources to sustainability to improve corporate value by understanding stakeholders’ impacts on revenue and costs. In this way, the transportation industry can improve the bottom-line results for its stakeholders.

Publication Title

Journal of Marketing Analytics

DOI

https://doi.org/10.1057/s41270-024-00368-1

Publisher

Springer Nature Link

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