Who owns the knowledge? The commodification of academic research

Authors

Maria Petrescu, Embry-Riddle Aeronautical UniversityFollow
Anjala S. Krishen, University of Nevada, Las Vegas

Submitting Campus

Worldwide

Department

Business Administration

Document Type

Article

Publication/Presentation Date

9-11-2024

Abstract/Description

The increasing commodification of academic research and the reliance on flawed impact metrics have started to show the need to reassess how research is conducted, evaluated, and disseminated. In contemporary marketing (analytics) research, the search for relevance and rigor is becoming essential, with the goal being that studies not only meet high standards of academic rigor but also remain ethically sound, relevant to societal needs, and impactful. These key criteria all drive research quality far before the academy considers profitability.

Publication Title

Journal of Marketing Analytics

DOI

https://doi.org/10.1057/s41270-024-00350-x

Publisher

Palgrave Macmillan Ltd.

Scholarly Commons Citation

Petrescu, M., Krishen, A.S. Who owns the knowledge? The commodification of academic research. J Market Anal 12, 471–472 (2024). https://doi.org/10.1057/s41270-024-00350-x