This article examines the ethics of the alleged use of subliminal perception - the word"Rats" superimposed on an attack on Vice President Gore's health care plans - by representatives of the Bush campaign in the 2000 presidential election.
"Trends. Rat Psychology During the United States Presidential Election,"
International Bulletin of Political Psychology: Vol. 9
, Article 6.
Available at: https://commons.erau.edu/ibpp/vol9/iss9/6
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