Start Date
4-1982 8:00 AM
Description
Satellite remote sensing has been the victim, as well as the beneficiary, of U.S. government sponsored programs. The technology owes its existence to NASA and Department of Defense R & D projects. But after proving its practical benefits to society, the government has lacked a commitment to the commercial development of remote sensing, even though there are successful examples of other high technology products and services that have been commercialized. A primary missing element in this situation is the application of proven marketing techniques and strategies.
Remote sensing has reached a critical point in its development cycle. The technology has proven to be viable in various earth resources applications, and overseas interests are rapidly siezing the momentum in its commercial implementation. U.S. government agencies and private companies must cooperate to prevent the loss of U.S. leadership in this information technology.
The Development of a Commercially Viable Remote Sensing Industry
Satellite remote sensing has been the victim, as well as the beneficiary, of U.S. government sponsored programs. The technology owes its existence to NASA and Department of Defense R & D projects. But after proving its practical benefits to society, the government has lacked a commitment to the commercial development of remote sensing, even though there are successful examples of other high technology products and services that have been commercialized. A primary missing element in this situation is the application of proven marketing techniques and strategies.
Remote sensing has reached a critical point in its development cycle. The technology has proven to be viable in various earth resources applications, and overseas interests are rapidly siezing the momentum in its commercial implementation. U.S. government agencies and private companies must cooperate to prevent the loss of U.S. leadership in this information technology.
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