Location
Radisson Resort at the Port, Convention Center, Salon I
Start Date
27-4-1999 2:00 PM
Description
This paper discusses the concept of Value Chain and proposes the use of this philosophy to analyze the Ariane program. The objective of analyzing this concept is to clearly identify the competitive advantages of this European vehicle over its competitors. This paper also provides a description of the method followed to formulate a value chain analysis. Furthermore, it links the Ariane program, to the concepts of value chain analysis and competitive advantage. WhatÕs more, the explanation of the methodology presents the possibility of its application in other fields. This document presents a brief report of the entire Ariane program, emphasizing the description of the Ariane-4 (A-4) rockets, the launch campaign and the performance of the A-4 vehicles. Finally, Arianespace’s (A-Space) short-term plans for the 21st century are presented and conclusions are established.
Paper Session I-A - Value Chain Analysis of the Ariane-4 Launch Campaigh
Radisson Resort at the Port, Convention Center, Salon I
This paper discusses the concept of Value Chain and proposes the use of this philosophy to analyze the Ariane program. The objective of analyzing this concept is to clearly identify the competitive advantages of this European vehicle over its competitors. This paper also provides a description of the method followed to formulate a value chain analysis. Furthermore, it links the Ariane program, to the concepts of value chain analysis and competitive advantage. WhatÕs more, the explanation of the methodology presents the possibility of its application in other fields. This document presents a brief report of the entire Ariane program, emphasizing the description of the Ariane-4 (A-4) rockets, the launch campaign and the performance of the A-4 vehicles. Finally, Arianespace’s (A-Space) short-term plans for the 21st century are presented and conclusions are established.
