Date of Award

Spring 4-1997

Document Type

Thesis - Open Access

Degree Name

Master of Aeronautical Science

Department

Aeronautical Science

Committee Chair

John A. Wise

Committee Member

John Deaton

Committee Member

James Cunningham

Abstract

The purpose of this study was to examine the relationship between Japanese, Korean, and American cultures in their ability to comprehend icons used in airline passenger safety information. The 116 subjects were outbound international airline passengers traveling from San Francisco International Airport to either Japan or Korea. The instrument used contained thirteen icons similar to those on current passenger safety briefing cards. Subjects were asked to identify the icons as accurately as possible. Answers were graded on a three point ordinal scale, and frequency data were obtained. To test for significant differences between cultures, the data were analyzed through use of the chi-square test in a two-way design. Five of the 13 icons showed significant differences in interpretation among the three cultures. Appropriate recommendations were made.

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