Date of Award
4-1997
Document Type
Thesis - Open Access
Degree Name
Master of Aeronautical Science
Department
Aeronautical Science
Committee Chair
John Wise, Ph.D.
Committee Member
John Deaton, Ph.D.
Committee Member
James Cunningham, Ph.D.
Abstract
The purpose of this study was to examine the relationship between Japanese, Korean, and American cultures in their ability to comprehend icons used in airline passenger safety information. The 116 subjects were outbound international airline passengers traveling from San Francisco International Airport to either Japan or Korea. The instrument used contained thirteen icons similar to those on current passenger safety briefing cards. Subjects were asked to identify the icons as accurately as possible. Answers were graded on a three point ordinal scale, and frequency data were obtained. To test for significant differences between cultures, the data were analyzed through use of the chi-square test in a two-way design. Five of the 13 icons showed significant differences in interpretation among the three cultures. Appropriate recommendations were made.
Scholarly Commons Citation
Mattingly, Bridget L., "Passenger Knowledge of Airline Safety Icons: A Cultural Study" (1997). Master's Theses - Daytona Beach. 136.
https://commons.erau.edu/db-theses/136
