How E-Market Can Help New Businesses: Empirical Analysis of its Benefits and Challenges
Editor: Anthony D. Ross
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The increasing growth of the e-market in last several years has attracted much attention from academicians and practitioners. However, most studies have mainly focused on discussing the case of existing companies with a number of years in business. Very little attention has been paid to how newly established businesses can benefit from using the e-market or how they may face its accompanying challenges. The purpose of this research is to shed light on how new businesses predict and perceive about e-market usage. The empirical results of this research help bridge the gap in the existing literature and provide practitioners with valuable insights about the use of e-market for new businesses.