The Market Entry Strategy for Japan, South Africa, and Spain
Project Type
group
Authors' Class Standing
Norma-Jean Maumbe, Freshman Yixuan Cheng, Senior Kevin Fernando, Junior
Lead Presenter's Name
Norma-Jean Maumbe
Faculty Mentor Name
Dr. Tamilla Curtis
Abstract
The Market Entry Strategy is a research project, which assesses the global market opportunity, a favorable combination of locations, timing and circumstances for exporting in foreign markets. Students in BA335 International Business class were tasked to export a product “M-Box,” a new video gaming console under the US-based MES-Sim Corporation. Each group was assigned to a select foreign market in which they would sell the product. Three countries were under the investigation for this project: Japan, South Africa, and Spain.
The project presented itself in three stages. First, the Market Intelligence Report was prepared where each group had to investigate the country-specific key indicators such as government, physical infrastructure, economy, and technology. Second, the Business Environment Analysis Report was compiled, which linked information discovered in the first stage to the overall global market attractiveness. Finally, the Market Entry Strategy Analysis was conducted to conclude whether the business will generate any profit as the countries’ main threats and weaknesses were identified, and the strategies to overcome them were presented.
The research results will be communicated to the BA335 instructor Dr. Curtis in the form of a written report and an oral presentation.
Did this research project receive funding support (Spark, SURF, Research Abroad, Student Internal Grants, or Ignite Grants) from the Office of Undergraduate Research?
Yes
The Market Entry Strategy for Japan, South Africa, and Spain
The Market Entry Strategy is a research project, which assesses the global market opportunity, a favorable combination of locations, timing and circumstances for exporting in foreign markets. Students in BA335 International Business class were tasked to export a product “M-Box,” a new video gaming console under the US-based MES-Sim Corporation. Each group was assigned to a select foreign market in which they would sell the product. Three countries were under the investigation for this project: Japan, South Africa, and Spain.
The project presented itself in three stages. First, the Market Intelligence Report was prepared where each group had to investigate the country-specific key indicators such as government, physical infrastructure, economy, and technology. Second, the Business Environment Analysis Report was compiled, which linked information discovered in the first stage to the overall global market attractiveness. Finally, the Market Entry Strategy Analysis was conducted to conclude whether the business will generate any profit as the countries’ main threats and weaknesses were identified, and the strategies to overcome them were presented.
The research results will be communicated to the BA335 instructor Dr. Curtis in the form of a written report and an oral presentation.