Abstract Title

The Rise of Amazon

Author Information

Adam KeltyFollow

Is this project an undergraduate, graduate, or faculty project?

Undergraduate

individual

Authors' Class Standing

Senior

Lead Presenter's Name

Adam Kelty

Faculty Mentor Name

Jayendra Gokhale

Abstract

This project studies the meteoric rise of Amazon.com (NASDAQ: AMZN) in the recent years. The company's stock price increased by 513% over the last 5 years while the S&P 500 index (which is an indicator of overall markets) grew by 80% approx. Amazon.com was founded in 1994 and went public in 1997; it has now become the largest retailer in the United States. This study looks at the financial performance, the operational performance and attempts to carry out an investment analysis of Amazon in the recent past. Using Microsoft Excel, this study performs an analysis of financial statements available from investor reports of the company and also from the database Mergent Online. This study employs both a percentage comparison and ratio analysis to provide the reader with the perspective on the growth of the company and explore the key financial drivers of success achieved by amazon.com. The uniqueness of this study is that it enables readers to look into the financial strategy of Amazon and how it has allowed them to become the powerhouse of retail.

Did this research project receive funding support (Spark or Ignite Grants) from the Office of Undergraduate Research?

Yes, Spark Grant

Share

COinS
 

The Rise of Amazon

This project studies the meteoric rise of Amazon.com (NASDAQ: AMZN) in the recent years. The company's stock price increased by 513% over the last 5 years while the S&P 500 index (which is an indicator of overall markets) grew by 80% approx. Amazon.com was founded in 1994 and went public in 1997; it has now become the largest retailer in the United States. This study looks at the financial performance, the operational performance and attempts to carry out an investment analysis of Amazon in the recent past. Using Microsoft Excel, this study performs an analysis of financial statements available from investor reports of the company and also from the database Mergent Online. This study employs both a percentage comparison and ratio analysis to provide the reader with the perspective on the growth of the company and explore the key financial drivers of success achieved by amazon.com. The uniqueness of this study is that it enables readers to look into the financial strategy of Amazon and how it has allowed them to become the powerhouse of retail.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.