Author Information

Neil V. PatelFollow

Is this project an undergraduate, graduate, or faculty project?

Undergraduate

individual

Daytona Beach

Poster Session

Authors' Class Standing

Neil Patel, Senior

Lead Presenter's Name

Neil Patel

Faculty Mentor Name

Janet Tinoco

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Abstract

This paper is an analysis of current market conditions and issues that Textron Aviation faces. The analysis includes major competitors, suppliers, and the current fleet in production. The many other factors that affect Textron Aviation are also incorporated to provide courses of action. The other factors include economic, political/legal, sociocultural, global, demographic, and technology. The analytical tools to support the information collected are Porter’s Five Forces and SWOT analysis. Porter’s Five Forces provides the reader with a structured layout in terms of comparing Textron Aviation’s competition and the strength of its profitability. SWOT-analysis helps the reader understand the firm’s internal activities and provide insight into the performance of management. This also can show how effective Textron Aviation is in creating a competitive advantage in the business jet segment. This research is completed and complimented with thorough recommendations for Textron Aviation to improve and show which advantages they have.

Did this research project receive funding support (Spark, SURF, Research Abroad, Student Internal Grants, or Ignite Grants) from the Office of Undergraduate Research?

No

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Textron Aviation Strategic Analysis

This paper is an analysis of current market conditions and issues that Textron Aviation faces. The analysis includes major competitors, suppliers, and the current fleet in production. The many other factors that affect Textron Aviation are also incorporated to provide courses of action. The other factors include economic, political/legal, sociocultural, global, demographic, and technology. The analytical tools to support the information collected are Porter’s Five Forces and SWOT analysis. Porter’s Five Forces provides the reader with a structured layout in terms of comparing Textron Aviation’s competition and the strength of its profitability. SWOT-analysis helps the reader understand the firm’s internal activities and provide insight into the performance of management. This also can show how effective Textron Aviation is in creating a competitive advantage in the business jet segment. This research is completed and complimented with thorough recommendations for Textron Aviation to improve and show which advantages they have.

 

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