Faculty Mentor Name
Jacqueline Luedtke, Tim Holt
Format Preference
Poster
Abstract
The next methodology to the Airline Quality Rating (AQR) Social Media metrics is to determine if scholarly platforms for future use can benefit the AQR. The AQR authored by Dr. Brent Bowen and Dr. Dean Headley introduced the Airline Quality Rating (AQR) in 1993 as an objective method for comparing and scoring airline performance in areas deemed to be important for consumers. The quantitative metrics from utilizing new marketing techniques have increased the audience members attracted to this report. With a digitalized driven society, social media has been the main benefactor in gaining new attention. Continuing on the process to increase audience members in exploring scholarly journals to demonstrate social media as an effective tool. Concluding this method will be an in-depth analysis on Mendeley, ResearchGate, and Academia.edu to determine what their marketing strategies are to help researchers.
Poster Presentation
Location
AC1-Atrium, Eagle Gym
Start Date
3-23-2018 11:00 AM
End Date
3-23-2018 9:00 PM
Marketing Analysis of Scholarly Journals in a Social World
AC1-Atrium, Eagle Gym
The next methodology to the Airline Quality Rating (AQR) Social Media metrics is to determine if scholarly platforms for future use can benefit the AQR. The AQR authored by Dr. Brent Bowen and Dr. Dean Headley introduced the Airline Quality Rating (AQR) in 1993 as an objective method for comparing and scoring airline performance in areas deemed to be important for consumers. The quantitative metrics from utilizing new marketing techniques have increased the audience members attracted to this report. With a digitalized driven society, social media has been the main benefactor in gaining new attention. Continuing on the process to increase audience members in exploring scholarly journals to demonstrate social media as an effective tool. Concluding this method will be an in-depth analysis on Mendeley, ResearchGate, and Academia.edu to determine what their marketing strategies are to help researchers.
Poster Presentation