Impact of COVID-19 on Airline Industry and Strategic Plan for its Recovery with Special Reference to Data Analytics Technology
This paper discusses the status quo of the airline industry around the world facing the COVID-19 pandemic situation. The purpose of the first part of this study was to assess the impact of COVID-19 on global air traffic, airline revenues by region of operation, number of international passengers by region, and the number of domestic passenger traffic by route group. The data for this study was collected from January 2019 to December 2020 from the International Civil Aviation Organization (ICAO) database. The research strategy of the second part of this study is based on PEST analysis which is applied to evaluate the current situation of the airline industry. Based on the findings, this paper suggests strategies and recommendations for the airline industry to adapt to the pandemic situation based on technology aspects more specifically related to data analytics with a multi-step approach for COVID-19 Airline Recovery Plan. The results and recommendations of this research study will provide valuable information to the aviation industry for its preparedness for the Post-COVID-19 era.
Global Journal of Engineering and Technology Advances
Global Scholarly communication (GSC) online press
Scholarly Commons Citation
Olaganathan, R. (2021). Impact of COVID-19 on Airline Industry and Strategic Plan for its Recovery with Special Reference to Data Analytics Technology. Global Journal of Engineering and Technology Advances, 7(1). https://doi.org/10.30574/gjeta.2021.7.1.0050