Reflection on Assumptions from Designing Female-Centric Educational Games

Corey D.C. Heath, Arizona State University
Tyler Baron, Arizona State University
Kevin Gary, Arizona State University
Ashish Amresh, Arizona State University

Dr. Amresh was not affiliated with Embry-Riddle Aeronautical University at the time this paper was published.


In this paper we present a detailed analysis of the design and implementation of an educational game targeting young women entrepreneurs by a predominantly male team. During the process, we arrived at assumptions based on intrinsic and extrinsic influences that effected the design of the game. After creating a prototype, the game was provided to the target audience during a usability test. Our observations reveal that even after following a rigorous and agile development model that included stakeholders at several time frames, we were not successful in delivering the desired experience to our target audience. We conclude by presenting a strategy for changing the agile development model to be inclusive of the target audience.