Submitting Campus

Daytona Beach


Department of Applied Aviation Sciences

Document Type


Publication/Presentation Date



Despite the importance of social media as an inexpensive and efficient means of communication, it is not clear to what degree space advocacy groups are making a strong organized effort to use the resources available to them. Moreover, there is no previous literature that specifically examines the use of social media tools by space organizations. This study seeks to start a larger dialog regarding how the space advocacy community can make use of these tools to promote their mission. Using a case study approach, this article focuses specifically on the organization of Yuri’s Night to explore how this group is using social media to accomplish its mission of building general space awareness. In addition, this article evaluates the organization’s social media presence as well as the role social media has played in the organization’s ability to accomplish its mission. Other space advocacy groups can use the lessons learned here to improve their own social media strategies.

Publication Title

The Journal of Astrosociology


Astrosociology Research Institute

Additional Information

Dr. Kobrick was not affiliated with Embry-Riddle Aeronautical University at the time this paper was published.

Required Publisher’s Statement

This copy of the article from The Journal of Astrosociology is offered freely without a licensing free by the Astrosociology Research Institute. The Institute retains the right to withdraw the article with 72 hours notice.