Submitting Campus

Daytona Beach

Department

Management, Marketing, & Operations

Document Type

Article

Publication/Presentation Date

8-3-2018

Abstract/Description

Successful accomplishment of ambidexterity in innovation was, and remains today, a perplexing and challenging task for many firms, especially those in the competitive high-technology climate. Ambidexterity in this context is the ability to create radical product innovations for the future while also developing incremental product innovations for short-term return. Each type of innovation requires different—often opposing—structures, cultures, and processes. Thus, to become ambidextrous, companies must create a balanced mix of all three, each a leg in a three-legged stool.

Publication Title

Graziadio Business Review

Publisher

Pepperdine Graziadio Business School

Required Publisher’s Statement

The original copy of this article can be found at: https://gbr.pepperdine.edu/2018/07/innovation-ambidexterity-and-the-three-legged-stool/

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