Untapped Potential: Seeking Library Donors Among Alumni of Distance Learning Programs

Authors

Anne Marie Casey, Embry-Riddle Aeronautical UniversityFollow
Michael Lorenzen

Document Type

Conference Proceeding

Publication/Presentation Date

2010

Abstract/Description

In recent years, decreases in higher education budgets have forced academic libraries to rely more heavily on philanthropy in order to operate or expand collections. Alumni are the most obvious potential donors to an academic library. Many alumni recognize the library as part of their higher education experience and are happy to give to the library. For many institutions with distance learning programs, a growing number of alumni have never been to campus or have rarely visited but they may use and appreciate library services. However, few academic libraries have attempted to tap this source of potential donors. This paper examines the possibilities of soliciting donations from graduates of distance learning programs who were users of library resources.

DOI

https://doi.org/10.1080/01930826.2010.488597

Publisher

Central Michigan University

City

Mount Pleasant, MI

Sponsorship/Conference/Institution

Fourteenth Off-Campus Library Services Conference

Location

Cleveland, OH

Additional Information

Editors: Timothy Peters and Jennifer Rundels

Also published in the Journal of Library Administration, 50:5-6, 515-529, 2010

Scholarly Commons Citation

Casey, A. M., & Lorenzen, M. (2010). Untapped Potential: Seeking Library Donors Among Alumni of Distance Learning Programs. , (). https://doi.org/10.1080/01930826.2010.488597