T1-C: Microlearning: Using Twitter Media to Promote and Facilitate Engagement with Innovative Engineering Programs
Location
Bill France C
Start Date
5-3-2018 10:00 AM
Description
How do Colleges of Engineering (CoE) use Twitter as a microlearning platform to promote teaching, learning, and research initiatives; and what are the levels of engagement with these CoE initiatives? This exploratory, work in progress paper investigates the use of Twitter media (photographs and videos) to publish and facilitate engagement with innovative engineering programs. The methodology consists of the use of data analytics, operationalized as Activity Index, and Stakeholder Engagement Index; and content analysis, which is a synthesis of the CoE Twitter feeds into Innovative Courses/Projects, Research, Outreach, and Public Lectures categories. The analytics and content analyses results are subsequently presented for 10 selected CoEs. The objective of this study is to identify innovative but impactful and engaging engineering programs, so as to reinforce student success and/or faculty development.
T1-C: Microlearning: Using Twitter Media to Promote and Facilitate Engagement with Innovative Engineering Programs
Bill France C
How do Colleges of Engineering (CoE) use Twitter as a microlearning platform to promote teaching, learning, and research initiatives; and what are the levels of engagement with these CoE initiatives? This exploratory, work in progress paper investigates the use of Twitter media (photographs and videos) to publish and facilitate engagement with innovative engineering programs. The methodology consists of the use of data analytics, operationalized as Activity Index, and Stakeholder Engagement Index; and content analysis, which is a synthesis of the CoE Twitter feeds into Innovative Courses/Projects, Research, Outreach, and Public Lectures categories. The analytics and content analyses results are subsequently presented for 10 selected CoEs. The objective of this study is to identify innovative but impactful and engaging engineering programs, so as to reinforce student success and/or faculty development.