Date of Award

Spring 2002

Document Type

Thesis - Open Access

Degree Name

Master of Business Administration in Aviation

Department

Aviation Business Administration

Committee Chair

Notis Pagiavlas

Committee Member

Seth Young

Committee Member

Peter Marburger

Abstract

This thesis analyzes opportunities and threats of mobile business in the context of the US airline industry as a strategic tool to create a sustainable competitive advantage through the implementation of an effective mobile business model. The analysis is based on the assumption that mobile airline strategies have to create a strategic fit with the business environment seen from an airline perspective. Forces inherent in the global environment as well as in the micro-environment are analyzed using environmental scanning as systematic technique. Exploratory data obtained from a focus group interview is added to the analysis in order to assess opportunities and threats and to extract the key success factors for airline m-business, which is found to have tremendous impact on the way an airline creates value to its customers. Key success factors discussed in this thesis are user experience, the value contribution of mobile technology, and customer requirements. Crucial elements found for matching these factors are to expedite and facilitate processes, the ability to integrate systems into a mobile infrastructure, and using devices that yield quick and inexpensive results.

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