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Date of Award
Thesis - Open Access
Master of Business Administration
Prof Boris Trnavskis, PhD
Prof. Oliver Heil, PhD
The purpose of this thesis is to evaluate and compare the Boeing B737 QC to the Airbus A320/321 QC aircraft, and to determine their relative market within a sample airline. The technical design of the two Airbus aircraft in a mixed QC operation were considered with respect to the requirements of a particular airline. Direct operating costs and payload range data for all three aircraft were calculated.
To evaluate the competitiveness of the A320/321 QC under actual conditions, a linear programming fleet planning model was developed that considers more than the direct operating costs of a particular aircraft. The cost components included were direct operating costs, costs of insufficient capacity, additional costs of daytime operation, capital costs of the conversion, costs of positioning flights at low load factors, conversion station costs, costs of ferry flights, and costs of idle aircraft.
The model was then applied to an actual network and potential new routes. The results are presented and analyzed. The outcome is considered the potential market for A320/321 QC aircraft within the hypothetical airline used in the study.
Scholarly Commons Citation
Mommsen, Till Christian, "Airbus A320/321 Quick Change Market Analysis - A Case Study" (1994). Theses - Daytona Beach. 252.