Crossfit Ministries: A Local Daytona Gym "Fit" for Business

Authors' Class Standing

DaVonte' DeLoney, Senior Michael Gragilla, Senior Jose Salinas, Senior Sarah Simpson, Junior

Lead Presenter's Name

DaVone' DeLoney

Faculty Mentor Name

Janet Tinoco

Abstract

The intent behind this project is to conduct research on the physical fitness industry, more specifically the field of crossfit and boxing conditioning arena, and analyze the strategy of Crossfit Ministries. Crossfit Ministries is a local crossfit provider that specializes in boxing training and conditioning. We look to examine the external conditions as well as the internal mechanics of the organizations; then we look to combine the macro and micro environmental effects on the industry and produce recommendations for further courses of action. We will be implementing a variety of analytical tools such as the Porter’s Five Forces in order to assess profitability and provide relevant and attainable recommendations. For the one of the recommendations, we would possibly look to provide some options of expansion or internal business processes. Area’s of expansion could prove to increase profitability and more efficiency within the organization could increase profitability by reducing non-critical costs.

Location

Flight Deck

Start Date

9-4-2014 10:00 AM

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Apr 9th, 10:00 AM

Crossfit Ministries: A Local Daytona Gym "Fit" for Business

Flight Deck

The intent behind this project is to conduct research on the physical fitness industry, more specifically the field of crossfit and boxing conditioning arena, and analyze the strategy of Crossfit Ministries. Crossfit Ministries is a local crossfit provider that specializes in boxing training and conditioning. We look to examine the external conditions as well as the internal mechanics of the organizations; then we look to combine the macro and micro environmental effects on the industry and produce recommendations for further courses of action. We will be implementing a variety of analytical tools such as the Porter’s Five Forces in order to assess profitability and provide relevant and attainable recommendations. For the one of the recommendations, we would possibly look to provide some options of expansion or internal business processes. Area’s of expansion could prove to increase profitability and more efficiency within the organization could increase profitability by reducing non-critical costs.