Corporate Strategy in Crisis Management: Johnson & Johnson and Tylenol

Authors

Marian C. Schultz, University of West Florida
James T. Schultz, Embry-Riddle Aeronautical UniversityFollow

Submitting Campus

Worldwide

Department

Business Administration

Document Type

Article

Publication/Presentation Date

1990

Abstract/Description

This paper focuses on the Tylenol poisonings and the actions J & J employed to recover from this existence-threatening situation. The paper reviews the 1982 case in which Johnson & Johnson literally rewrote the book on crisis management in handling unexpected, catastrophic consumer issues. It demonstrated a high degree of integrity and moral responsibility in its handling of the poisonings. CEO Burke demonstrated decisive leadership at a time when the company needed it the most.

Publication Title

Essays in Economic and Business History

Publisher

Central Michigan University

Scholarly Commons Citation

Schultz, M. C., & Schultz, J. T. (1990). Corporate Strategy in Crisis Management: Johnson & Johnson and Tylenol. Essays in Economic and Business History, 7. Retrieved from https://commons.erau.edu/ publication/58