This paper focuses on the Tylenol poisonings and the actions J & J employed to recover from this existence-threatening situation. The paper reviews the 1982 case in which Johnson & Johnson literally rewrote the book on crisis management in handling unexpected, catastrophic consumer issues. It demonstrated a high degree of integrity and moral responsibility in its handling of the poisonings. CEO Burke demonstrated decisive leadership at a time when the company needed it the most.
Essays in Economic and Business History
Central Michigan University
Scholarly Commons Citation
Schultz, M. C., & Schultz, J. T. (1990). Corporate Strategy in Crisis Management: Johnson & Johnson and Tylenol. Essays in Economic and Business History, 7(N/A). Retrieved from https://commons.erau.edu/publication/58