Communication Strategies to Build Campus Sustainability Awareness
Presentation Type
Poster Presentation
Campus
Daytona Beach
Status
Student
Faculty/Staff Department
Human Factors and Behavioral Neurobiology
Student Year and Major
Senior, Human Factors Psychology
Presentation Description/Abstract
Global warming and climate change are reasons behind long-term environmental consequences, such as increased drought and raised sea levels. With the prevalent exposure to media information, society has become increasingly aware of the potential future effects of climate change caused by human activities. Nevertheless, youth, specifically university students, are unaware of the current impact of climate change. Several universities have adopted sustainable and environmental initiatives to build awareness among students. At ERAU, there are several independent efforts by clubs and organizations. However, based on survey and interview data collected, students are not aware of the university's actions and reported that keeping up with on-campus sustainability actions was difficult and that there were no resources about how to get involved. This poster will reveal a prototype of a new central digital platform for the ERAU community, including a separate webpage under erau.edu and Instagram, to build awareness of sustainability efforts on campus. As awareness increases and students become more involved, the power to help the ERAU community to be more environmentally sustainable will flourish.
Keywords
Sustainability, Awareness, Media, Higher Education
Communication Strategies to Build Campus Sustainability Awareness
Global warming and climate change are reasons behind long-term environmental consequences, such as increased drought and raised sea levels. With the prevalent exposure to media information, society has become increasingly aware of the potential future effects of climate change caused by human activities. Nevertheless, youth, specifically university students, are unaware of the current impact of climate change. Several universities have adopted sustainable and environmental initiatives to build awareness among students. At ERAU, there are several independent efforts by clubs and organizations. However, based on survey and interview data collected, students are not aware of the university's actions and reported that keeping up with on-campus sustainability actions was difficult and that there were no resources about how to get involved. This poster will reveal a prototype of a new central digital platform for the ERAU community, including a separate webpage under erau.edu and Instagram, to build awareness of sustainability efforts on campus. As awareness increases and students become more involved, the power to help the ERAU community to be more environmentally sustainable will flourish.