Presentation Title

Communication Strategies to Build Campus Sustainability Awareness

Campus

Daytona Beach

Status

Student

Faculty/Staff Department

Human Factors and Behavioral Neurobiology

Student Year and Major

Senior, Human Factors Psychology

Presentation Type

Poster Presentation

Presentation Description/Abstract

Global warming and climate change are reasons behind long-term environmental consequences, such as increased drought and raised sea levels. With the prevalent exposure to media information, society has become increasingly aware of the potential future effects of climate change caused by human activities. Nevertheless, youth, specifically university students, are unaware of the current impact of climate change. Several universities have adopted sustainable and environmental initiatives to build awareness among students. At ERAU, there are several independent efforts by clubs and organizations. However, based on survey and interview data collected, students are not aware of the university's actions and reported that keeping up with on-campus sustainability actions was difficult and that there were no resources about how to get involved. This poster will reveal a prototype of a new central digital platform for the ERAU community, including a separate webpage under erau.edu and Instagram, to build awareness of sustainability efforts on campus. As awareness increases and students become more involved, the power to help the ERAU community to be more environmentally sustainable will flourish.

Keywords

Sustainability, Awareness, Media, Higher Education

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Communication Strategies to Build Campus Sustainability Awareness

Global warming and climate change are reasons behind long-term environmental consequences, such as increased drought and raised sea levels. With the prevalent exposure to media information, society has become increasingly aware of the potential future effects of climate change caused by human activities. Nevertheless, youth, specifically university students, are unaware of the current impact of climate change. Several universities have adopted sustainable and environmental initiatives to build awareness among students. At ERAU, there are several independent efforts by clubs and organizations. However, based on survey and interview data collected, students are not aware of the university's actions and reported that keeping up with on-campus sustainability actions was difficult and that there were no resources about how to get involved. This poster will reveal a prototype of a new central digital platform for the ERAU community, including a separate webpage under erau.edu and Instagram, to build awareness of sustainability efforts on campus. As awareness increases and students become more involved, the power to help the ERAU community to be more environmentally sustainable will flourish.