Event Title

But We Have That! Targeted E-Learning Marketing Campaigns to Subject Librarians

Session Format

Paper Presentation

Conference Tracks

Outreach, Services, and Programs

Short Description

Drowning in e-learning objects? Yet faculty and fellow librarians remain unaware of their existence? This presentation will share how two librarians tackled this issue with a targeted e-learning marketing campaign to their subject librarians. In small groups, attendees will brainstorm ideas for reinvigorating e-learning marketing at their own institutions – including how attendees can utilize pre-existing assessment data to create targeted campaigns.

Long Description

A 2019 e-learning marketing study discovered that teaching faculty’s awareness of library e-learning objects is higher when subject librarians are aware of these resources (Eastman & Saulnier, 2019). Therefore, the best way to ensure that the most applicable resources are being utilized by students, especially our distance students, who often have to rely on these resources for their information literacy needs, is by ensuring that their subject librarians are aware. Another key finding of the 2019 study is that faculty want resources marketed to them in tailored ways. Since distance students make up half of the student population at the presenters’ university, ensuring awareness and use of these resources is particularly crucial. Building upon this study was the impetus for the presenters to explore the creation of discipline-specific, curated lists of tutorials for each academic department. However, before distributing these lists, user-testing was needed to refine and customize these lists to ensure they met subject librarians’ needs and therefore would be utilized and distributed to faculty. This presentation will share how two distance librarians developed a survey with optional follow-up focus groups to better understand subject librarians’ communication and functional preferences with distance faculty in order to create targeted marketing campaign resources for them. Results from the survey and highlights from the focus groups will be shared to inform anecdotal subject librarian preferences. Presenters will provide opportunities for attendees to engage in brainstorming activities in order to re-invigorate e-learning marketing at their own institutions.

Eastman, T., & Saulnier, J. (2019). State of e-Learning Marketing: Results and Recommendations from a Nationwide Survey. Journal of Library Administration, 1-15.

Learning Objectives

Attendees will be able to assess their subject librarians’ needs in order to implement an e-learning marketing campaign at their own institution.

Attendees will be able to assess their faculty and students’ information literacy needs in order to implement an e-learning marketing campaign at their own institution.

Attendees will be able to analyze their current e-learning marketing practices in order to initiate changes at their institutions.

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But We Have That! Targeted E-Learning Marketing Campaigns to Subject Librarians

Drowning in e-learning objects? Yet faculty and fellow librarians remain unaware of their existence? This presentation will share how two librarians tackled this issue with a targeted e-learning marketing campaign to their subject librarians. In small groups, attendees will brainstorm ideas for reinvigorating e-learning marketing at their own institutions – including how attendees can utilize pre-existing assessment data to create targeted campaigns.